Master of Business Administration – Marketing
Strengthen strategic marketing capability with specialist study in consumer behaviour, integrated communications, services marketing and global marketing management.
Graduate Study Designed Around Professional Responsibilities
The asynchronous format is suited to professionals who need advanced study without fixed live class times.
Working Professionals
Advance your qualifications while continuing your professional responsibilities.
Current and Aspiring Managers
Strengthen leadership, analysis and decision-making for greater responsibility.
Business Owners and Leaders
Apply graduate-level management thinking to organisational growth and performance.
Caribbean and International Professionals
Complete your graduate programme online from your country while meeting structured academic deadlines.
Build Advanced Management Capability in Marketing
The MBA in Marketing combines advanced business and management study with specialist learning that develops the strategic, analytical and customer-focused capabilities needed to manage brands, markets and marketing activity.
The programme combines a common MBA management foundation with four specialist courses in Marketing.
Flexible Asynchronous Learning Without Fixed Class Times
Course materials and activities are available online throughout the semester for which you are registered, with structured academic deadlines and assessments.
Access Materials Online
Review readings, recorded content and learning activities when your schedule allows.
Follow Weekly Deadlines
Complete required learning activities and assessments within the requirements of each registered semester.
Receive Academic Guidance
Engage through online communication, announcements and lecturer feedback.
Progress Through Your Programme
Move through a structured graduate programme without a fixed live-class timetable.
One MBA Foundation, One Specialist Direction
MBA Core and Marketing Specialist Courses
Complete ten common MBA courses and four specialist courses.
MBA Core Courses
- MGOL6001 – Leadership, Management and Relational Dynamics in Organisations
- MGIT6002 – Information Systems in Organisations
- MGQT6003 – Modelling, Analysis for Decision Making in Organisations
- ECON6001 – Business Economics
- MGHR6004 – Managing People for Competitive Advantage
- FIN612 – Financial Management
- MGMK6006 – Marketing Management and Strategy
- ETH600 – Business Ethics
- ACCT6001 – Managerial Accounting
- MGSM6007 – Strategy and Organisation for Transformation and Growth (Capstone)
Marketing Specialist Courses
- MGMK6007 – Understanding Consumer Behaviour
- MGMK6008 – Integrated Marketing Communications Strategy
- MGMK6009 – Service Marketing for Managers
- MGMK6010 – Global Marketing Management
Apply Your MBA Across Relevant Leadership and Specialist Roles
The programme can strengthen preparation for management and specialist career areas related to brand, customer and strategic marketing leadership.
Marketing Management
Lead marketing plans, teams and commercial priorities.
Brand Strategy
Shape brand positioning, value propositions and market growth.
Marketing Communications
Plan integrated communications across channels and audiences.
Customer and Market Strategy
Use customer insight to guide services, experiences and market decisions.
MBA Admission Requirements
Applicants are assessed against UCC’s graduate admission requirements and the academic background required for MBA study.
Standard Entry
- An earned bachelor’s degree from a recognised or accredited institution.
- An undergraduate GPA of 2.0 or above meets the stated GPA requirement.
- Where an applicant’s GPA is below 2.0, completion of the Commonwealth Executive Management Achievement Test (CEMAT) or GMAT is required.
- A working knowledge of English at postgraduate studies level.
- Certain prerequisite courses may be required based on the applicant’s academic background.
Prerequisite Knowledge
A foundation in Mathematics, Statistics, Accounting, Marketing and Finance is required for MBA matriculation. Applicants who do not have sufficient college-level background or competencies in these areas are required to complete the relevant non-credit UCC prerequisite courses before registration in certain MBA courses.
Required prerequisites are identified on the acceptance letter and are completed online as free Massive Open Online Courses (MOOCs) using links provided by the College of Graduate Studies and Research.
Alternative Entry through Prior Learning Assessment
- An Associate degree.
- At least three years’ work experience in a supervisory position, such as a supervisor, manager or business owner.
- Applicants must be at least 30 years old.
- Evidence of successful completion of the CEMAT requirement.
- Completion of the Prior Learning Assessment Portfolio requirements for graduate programmes.
Admission is subject to document verification and UCC Global approval. Additional documents may be requested after review.
2027 Graduate Intake Periods
Spring Semester runs January–April 2027, Summer Semester runs May–August 2027, and Fall Semester runs September–December 2027. Students may register for a maximum of five courses (15 credits) per semester, and course materials are accessible 24/7 during the semester for which they are registered.
Ready to Advance with an MBA in Marketing?
Review the programme information above and begin your application when you are ready.